Apple has made a master plan to sell iPhone 15, the company will bet on this thing in India. - Newztezz Online


Friday, September 15, 2023

Apple has made a master plan to sell iPhone 15, the company will bet on this thing in India.

Apple has made a master plan to increase its sales in India. In such a situation, if you are also planning to buy an iPhone, then definitely take a look at this master plan of Apple. Let us know whether the company can increase the sales of iPhone 15 in India with this bet or not.

Since the launch of iPhone 15, the race to get it has started among Apple lovers across the world. At the same time, despite iPhone being produced in India, its price is higher than Dubai-America. Due to which Indians are thinking a hundred times before buying iPhone 15. In such a situation, Apple has made a master plan to increase its sales in India. For this the company is going to bet on its trade-in value. Actually, Apple has started a trade-in campaign to increase its purchases in India. Although this trade in facility is old but for India the company has made some changes in it and repriced it. Under this, the company is offering trade in value up to Rs 67 thousand to the customers. Let us tell you on which iPhones Apple is placing its bets.

Betting on these iPhones

The company is going to bet on iPhone 14 and iPhone Pro to increase the sales of its newly launched iPhone in India. The company has repriced its trade-in value for these iPhone models. Currently, Apple is offering trade-in value of up to Rs 67,800 for iPhone 14 Pro Max and Rs 64,500 for iPhone 14 Pro in India. However, the manufacturing of both these smartphones has stopped. Similarly, Apple is offering a trade-in value of more than Rs 40,000 on iPhone 14 and 14 Plus smartphones through the trade-in program.

The price of iPhone 14 reduced so much

India is the largest market for smartphones. In such a situation, Apple has reduced the price of iPhone 14 and iPhone 14 Plus just after the launch of iPhone 15. The company has reduced the price of these iPhones from Rs 13,000 to Rs 14,000. According to Counterpoint Research's estimates, Apple wants to increase its sales in India to 9 million. Last time it was 6.5 million.

These phones would be produced in India

Till now iPhone 14, 14 Plus, and iPhone 13 are produced in India. There is no information regarding the production of iPhone 15 Plus. At the same time, people in India expected that Apple's price would reduce after starting its production in India, but it did not happen…

An Apple distributor said that one of the reasons for iPhone being expensive in India is the import duty on many of its components. Also, its business in India is very less compared to America and Dubai. According to Prabhu Ram, head of the Industry Intelligence Group at Cybermedia Research, Apple gives discounts in collaboration with its partners to reduce the impact of taxes and duties on imported models. At the same time, the company's focus in India is on old models. Last year, when the sale of iPhone 14 series started in the country, 54 percent of the old models were sold.

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