Intex is one of the mobile phone manufacturing companies in the country. Its founder Narendra Bansal used to click photos of people at Birla Mandir in Delhi. After this, he used to sell it by sticking it in the key rings.
Intex Technologies is today counted among India's leading mobile and electronic equipment manufacturing companies. The company has achieved this position due to the hard work of its founder Narendra Bansal . He started this company with only 2000 rupees. Today this company has become a company worth more than 6500 crores. Intex is one of the mobile phone manufacturing companies in the country . Its founder once used to click photos of people in Delhi 's Birla Mandir. After this, he used to sell it by sticking it in the key rings. But he wanted to do something different.
He sold audio-video cassettes to meet the expenses of himself and his studies. He had a desire to do business since childhood. That's why he tried his hand in many businesses. Once upon a time, he used to do business of cordless phones in Naya Bazar, Chandni Chowk, Delhi. When he saw that there was no future in it, he decided to discontinue it. In this way, Narendra Basal tried his hand in many businesses at a young age and he also got the benefit of it.
Rented shop in Nehru Place
IT industry was expanding in India. At the same time, Narendra Bansal worked in Delhi's Nehru Place market selling computer floppy disks and other accessories. This made him a bumper profit. After this he decided to expand his business and in the year 1992 took a small rented shop in Nehru Place and then started assembling computers here. A year after this, in the year 1993, he established a company named International Impex.
Secrets of the success of Intex Technologies
Narendra Basanal founded Intex Technologies in the year 1996. The specialty of his products was that they came directly from manufacturers and wholesalers in China and Korea. Because of this they were cheaper than other companies. Due to this, his company got a profit of Rs 30 lakh in the very first year. After this, he started selling speakers, home theaters, DVD players.
In the year 1997, the head office of the company was set up in Delhi. After this, Intex Technologies also started selling keyboards, web-cameras. After this, in the year 2005, he started the manufacturing unit of the company in India itself.
Intex launched cheap mobiles in the market
When the market of mobile phones in India picked up pace, Intex launched cheap mobiles in the market. In a low budget, the company made phones with top features available. This benefited the company a lot and the name of Intex went on the tongue of the people. In the year 2012, the company started making LED TVs. In the year 2012, his son Keshav Bansal focused on the media branding of the company. As a result, Intex became the second largest company in India after Micromax in mobile manufacturing.
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