Digital marketing campaigns have a significant potential to connect with and influence voters as voters spend more and more time on the Internet. Read Kavita Pant's analysis
In India, elections are seen as a festive occasion and a chance for voters to shape the destiny of their nation. It is a moment where citizens take pride in their ability to determine the future of the country. Political parties and candidates are adopting the path of digital marketing these days to connect with more and more voters.
The reach of the campaign through social media can be gauged from the fact that when Donald Trump won the US presidential election in 2016, his first statement was, 'Social media helped me win!' Most voters are active online. Therefore, it becomes important for parties and candidates to understand how they interact with digital channels and how they relate to the political landscape, so that they can tailor their ads for better results.
This is the plan to woo voters
Elections are to be held in many states in 2023 before the 2024 Lok Sabha elections. In such a situation, almost all the parties and some politicians have started making their plans to woo the voters.
Assembly elections are to be held in Rajasthan in December this year and preparations have started for it. There is news that Chief Minister Ashok Gehlot has hired an election management company. Which has offices in Mohali, Surat and Amritsar. Interestingly, a company named DesignBoxed had earlier launched a similar campaign for Gehlot's arch-rival Sachin Pilot in 2018, when he was the PCC chief. The Congress wrested power from the BJP in 2018 and Gehlot was sworn in as chief minister for the third time amid high drama.
Gehlot wants to break the pattern
Sources say that this deal has been done for crores of rupees and it will benefit Gehlot. Gehlot is making every effort to win the assembly elections and wants to break the pattern of power transfer between BJP and Congress every five years. However, political analysts are closely watching the situation, as Gehlot's move to seek help from a company trusted by Pilot is seen as a significant political gamble.
According to sources, Naresh Arora, director of the election management company, has started work in Rajasthan after holding several meetings with Gehlot and his team. The company has also suggested the pre-budget tagline, "Bachat, Rahat, Budget for Rajasthan" to the Chief Minister's team. The company's profile shows that it has worked mainly in Haryana (Assembly Elections 2019), Punjab (Assembly Elections 2017 and Has managed election campaigns for Congress party in Lok Sabha 2019), Himachal Pradesh (Vidhan Sabha 2017), Chhattisgarh (Vidhan Sabha Election 2018) and Punjab Municipal Elections. Besides this, the firm also ran campaigns for several Congress leaders.
The company's primary strategy is to create catchy slogans that address grassroots issues and generate enthusiasm among voters. Some of its popular taglines are 'Minnat Nahi Himmat', 'Sada Jakhar', '15 Saal Many Sawal', 'Jawab Dunga Himachal', 'Ibbke Congress' etc.
A team was also present in the Bharat Jodo Yatra
The company had earlier worked with the pilot's team during the Bharat Jodo Yatra last December. During the Bharat Jodo Yatra in Rajasthan, Pilot wore a T-shirt with slogans like 'Bekari Se Rozgar Tak, Aao Saath Chalen' and 'Kisan ke Adhikar Tak, Aao Saath Chalen'.
Team members of DesignBoxed were present during Rahul Gandhi's Bharat Jodo visit. Its t-shirts for the pilot in Rajasthan aimed to bring attention to relevant issues that affect people's lives and in turn influence election results. In the 2018 Rajasthan assembly elections, the company launched two campaigns-Jan Manifesto and Report Card of Rajasthan. The second campaign was viewed 6.9 million times on Facebook.
Gehlot has tremendous fan following
CM Gehlot has a huge fan following on social media and according to estimates, he has a total of more than 90 lakh followers on Twitter, Facebook and Instagram. Gehlot has successfully expanded his digital reach. This will help him reach out to voters. Tension has been rising between Gehlot and Pilot since the Congress government came to power in the state in 2018. Despite this, Gehlot's decision to appoint the firm that managed Pilot's election strategy seems illogical, said a leader of the Gehlot camp on the condition of anonymity.
However, another party leader believes that there could be personal enmity between the two leaders, their common objective of securing victory for the party in the state and hiring an able firm for the purpose, set aside any personal differences. is up. This party leader also said that Gehlot is known for shrewd moves in elections.
What is political digital campaign?
Digital marketing campaigns have a significant potential to connect with and influence voters as voters spend more and more time on the Internet. Creative political digital campaign management uses digital platforms to develop and execute creative strategies for political campaigns.
This type of management includes the use of social media, email marketing, mobile applications, online advertising, and other digital channels to reach voters. Creative political digital campaign management aims to combine technology and data to create targeted, personalized, and highly effective campaigns. to take advantage of. This involves developing engaging content, using data analytics to identify demographics and issues, and leveraging social media influencers and online communities.
Indian politicians and parties are adopting the digital path!
With the widespread availability of smartphones and the internet, digital campaigning has become an important aspect of political campaigns in India in the present times. Political parties in India have started using various digital platforms such as social media, email marketing, SMS and mobile apps to reach out to voters and promote their political agenda.
Through these digital platforms, political parties can communicate with voters in real time, engage with them and garner support for their campaigns. Such campaigns bring various benefits to political parties. Such as targeting specific voter segments, creating personalized messages, and monitoring the effectiveness of your campaigns in real time.
The BJP ran a massive digital campaign in the 2014 and 2019 general elections, which included social media, mobile apps and SMS campaigns. Prime Minister Narendra Modi is known for his extensive use of social media to communicate with voters and has a massive following on social media platforms such as Twitter, Facebook and Instagram, where he posts regular updates to engage with his followers. and post messages.
The Congress has also used digital campaigns in recent years to reach out to voters. Arvind Kejriwal has leveraged digital campaigns extensively to promote his political agenda and Delhi model of governance and freebies.
(Disclaimer: The views expressed in this article are of the author. The views and facts given in this article do not represent the stand of Newztezz Online.)
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