Reliance Consumer Products Limited (RCPL) has announced the launch of the famous brand Campa on Thursday. It is the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL). Campa's portfolio will initially include Campa Cola, Campa Lemon and Campa Orange. The company has given this information in a press release.
What is the company's plan?
This brand has been launched under the new strategy of the company. The company wants to promote brands developed in India, which not only have great heritage. Rather, who also have a deep connection with the Indian customers because of their special taste and flavour.
The company said that by introducing Campa in a new avatar, they want to inspire customers across generations to adopt this iconic brand. With this, they want to bring new enthusiasm in the beverage segment. It has been said in the statement that where the old people of the family will have very good memories about the original Campa. And they will remember things related to the brand. At the same time, young customers will like its new taste. The company further said that with the fast changing Indian market, they are very keen to bring back the Campa.
Company's business continues to grow
With this launch, RCPL has strengthened its FMCG portfolio. This includes heritage brands like Sosyo Hajoori to Lotus Chocolates, Sri Lanka's largest biscuit brand Maliban as well as in-house brands like Independence and Good Life.
RRVL has achieved a consolidated turnover of Rs 199,704 crore and a net profit of Rs 7,055 crore for the year ended 31 March 2022. The acquisition of Campa is Reliance's focus on growing its FMCG business and acquiring its own private labels and old popular and regional brands. At the same time, industry experts say that Reliance is in the final stages of talks with a popular soap, edible oil and namkeen brand based in the South.
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