Udaan Success Story: Udaan has been involved in those startups which became unicorns in a very short span of time. This platform, which sells a wide variety of goods including electronics, medicine and FMCG to retailers on a large scale, has made a journey of progress in a very short time.
Udaan, as the name of this startup, its history has also been the same. Its name has been included in those record-making startups which became unicorns in a very short time . This platform, which sells a variety of goods including electronics , medicine and FMCG to retailers on a large scale, has made a journey of progress in a very short time. The goal of its inception was to provide every small and big item to the wholesalers and retailers.
Apart from this, its goal was to make business easier in India and to explore new market possibilities. Along with this, financial support was also provided to the wholesalers and retailers.
This is how the journey started
Udaan started in 2016 as a B2B e-commerce platform. Amod Malaviya, Sujit Kumar and Vaibhav Gupta together laid its foundation in Bangalore. Udaan founder Amit Malviya started it with Sujit and Vaibhav after working in several companies including Flipkart.
The foundation of Udaan was laid with this idea of how to grow small and medium scale business in India. The target was set to make it the largest and reliable e-commerce platform in the country. Since this platform was designed for wholesale and retail traders, the startup's headline was kept - Open Profit Ka Shutter.
In the initial phase, the focus was on electronics goods for 8 to 10 months. This idea worked. In this, many categories of goods including medicines, FMCG, toys and vegetables were included.
The confidence of businessmen is a big challenge
After the launch of Udaan, the biggest challenge was the confidence of the businessmen and the choice of the right product. For this, the company fixed the supply chain and achieved success. Its strategy of working and choosing the right products showed it the way to success.
The company always kept its policies clear and created such a platform for the business to provide them with products with better quality.
5 lakh products and network in 900 cities
Currently Udaan has more than 5 lakh products. More than 30 lakh retailers and more than 25 thousand sellers are associated with this. Not only this, the company's network is spread across 900 cities.
The company surprised by earning profits up to 21 times within just five years of its inception. According to a report, in 2021, the company's profit increased 6 times to reach Rs 5919 crore. Not only this, now the company is also providing credit facility to the vendors so that they can expand their business.
The company partnered with the Danish Sportstyle brand on January 18, 2021, for a pan-India distribution partnership. Udaan tied up with more than 2500 brands during the Corona period. In this way, merchants got more brand products on one platform than before.
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