The story of Royal Enfield, a ride of pride during the World War, how India became a global bike brand? - Newztezz Online


Saturday, May 13, 2023

The story of Royal Enfield, a ride of pride during the World War, how India became a global bike brand?

Royal Enfield is one of the oldest motorcycle brands in the world. Its relation is also related to the World War. It started from England but now it is produced in India and it is exported to about 50 countries of the world.

The one motorcycle in the world which is considered to be a ride of pride is called Royal Enfield . It started in England in 1892. Then it was launched by Albert Eadie and Robert Walker Smith. But in today's date it is produced in India. In the initial phase, this company used to make different parts of guns for the Royal Small Arms Factory.

In the year 1899, this company also made four-wheeled bicycles and later also cars, but the company did not get success. The New Enfield Cycle Company suffered heavy losses. After which the company sold the car business to another businessman. And limited himself to the motorcycle.

Bumper boom at the time of World War

The grand appearance of Royal Enfield is the biggest secret of its popularity. Manliness is reflected in driving it. In 1914, Royal Enfield got the biggest benefit when the British War Department placed a big order during the World War. Because Britain decided to use motorcycles in the First World War.

After Britain, the former Soviet government also decided to place orders for Royal Enfield in large numbers. The orders from both countries made Royal Enfield motorcycles extremely popular around the world. And when the time of Second World War came, once again the big British order made Royal Enfield sit in the sky.

How did Royal Enfield enter India?

Royal Enfield entered the Indian market in 1949, two years after independence. This proved to be a historical turning point. The build and sturdiness of the motorcycle used to win anyone's heart. It became equally popular in India when the Indian government decided to use it for its army and policemen.

In 1955, Royal Enfield formed Royal Enfield India and started a partnership with Madras Motors. Initially, the company used to import parts from England, but from 1962 it started manufacturing in India.

Siddharth Lal appeared in bad times

In later days, many brands of motorcycles came in the Indian market. Some of these were of light size and some were in favor of the economic capacity of the common people in terms of price. This is the reason that the market of Royal Enfield got cold. Less visible on the streets. Only a few selected people were seen running it.

In such a situation , Siddharth Lal, the owner of Eicher Motors, came forward and gave new life to Royal Enfield. Actually he was very fond of motorcycles. Siddharth Lal was confident that he could make Royal Enfield a very successful and profitable brand.

So he took the initiative to save Royal Enfield with Eicher Motors. All the board members agreed with Siddharth Lal's decision to save Royal Enfield.

Awards and accolades received by Siddharth Lal

The company's Managing Director Siddharth Lal was awarded the EY Entrepreneur of the Year for 2018 for his success in Royal Enfield. Prior to that, in 2015, Royal Enfield was awarded for Best Marketing.

Royal Enfield has fans not only in India but all over the world. Currently this motorcycle bikes are sold in more than 50 countries. Which include USA, South Africa, France, Russia, Japan, Australia etc. Because all Royal Enfield bikes are now manufactured in India

As on date, the total value of Royal Enfield's mother company Eicher Motors is ten thousand crores. On the other hand, Royal Enfield had a profit of 657 crores in 2022 last year.

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