In Gujarat , a father-son duo started selling tea leaves at a small grocery store. After this he got the idea of tea leaf business . Seeing this, both of them made it the second largest tea producing company in the world with their hard work and leadership. Yes, we are talking about businessman Haresh Kathrotia and his father Gordhanbhai Kathrotia. To what heights has Tulsi tea reached today ? It is known from this that the turnover of the company in the year 2022-23 was Rs 225 crore.
Chalala village is about 296 kilometers from Gandhinagar, the capital of Gujarat. Here Gordhanbhai Kathrotiya had a small grocery shop, in which he sold tea leaves. When he saw that he was benefiting in this, he started delivering tea leaves to the nearby villages. While Gordhanbhai was doing this business from the grocery store, at that time his son Haresh Kathrotiya was pursuing his graduation. After his father's health deteriorated, he had to leave college and take care of his father's tea leaf business.
Started selling tea in the name of Tulsi Tea
After this, in the year 1999, Haresh decided to jump completely into the business of tea leaves. He formed a company named GM Tea Packers Private Limited, which started selling tea leaves under the name of Tulsi Tea brand. Within a short span of time the company became very popular among tea connoisseurs. Haresh had told in an interview that due to the quality of his tea leaves, his reputation was strengthened among the people. After this, Haresh shifted to Amreli in Gujarat in the year 2004 to expand the business.
Business increased 10 times between 2005 and 2010
Haresh set up his own packaging unit to expand the business. By the year 2008, Tulsi tea started being sold in the cities of Gujarat after coming out of the villages. Between 2005 and 2010, the company's business expanded 10 times. After this, Haresh set up a new unit at Bavla Sanand in Ahmedabad district. He continuously focused on increasing his business, as a result of which the business revenue of the company increased from 12 percent to 33 percent. By 2022, the company's revenue has increased to Rs 200 crore.
Dominance of Tulsi tea in rural areas
Talking about Tulsi tea, its USP is its tremendous hold in rural areas. This is the favorite tea leaf of the people of rural areas. Haresh is now planning to take the business out of Gujarat to Rajasthan and Madhya Pradesh. There also he will focus on rural areas. Talking about Haresh, he has two sons.
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