Ashok Spices had organized an exhibition on 14 December 1957 in Kidwai Nagar. It was organized through Bharat Sevak Samaj. It was from here that the foundation of the spice industry was laid in Uttar Pradesh, the country's most populous state.
Whenever the name of spices comes in India , the name of spices company Ashok Spices comes prominently. Ashok spices have reached the metros-towns and villages today. Today this company is making steady progress. This company was established 66 years ago in the year 1957. Ashok Spices was one of the first companies to introduce small sachets of spices.
Its small pouches were accepted by the people and in no time it registered its strong presence in the spice market business. Today it has made its place in the kitchen of the houses in the major states of the country. Along with the states of North India, West Bengal, Assam and Jharkhand are prominent in this. Let us tell you today how the company made quadruple progress day and night. Ashok Spices director Arun Gupta has a big hand behind this.
What was the motive behind launching small pouches?
Ashok Spices Director Arun Gupta had told Hindustan why Ashok Spices brought small pouches in the market. He said that we wanted to impart the taste of spices in the food of the poor and laborers. That's why we decided to bring small pouches considering the poor, daily wage laborers and people with low income, so that all the spices can get space in their food and they can have delicious food. This strategy of the company worked and the company benefited a lot from it.
How was the foundation of Ashok Spices laid?
Ashok Spices had organized an exhibition on 14 December 1957 in Kidwai Nagar. It was organized through Bharat Sevak Samaj. It was from here that the foundation of the spice industry was laid in Uttar Pradesh, the country's most populous state. In the year 1980, Arun Gupta joined the production team of the company and after that the company touched new heights. His father Late Ramkishore Gupta started this company on a very small scale. On joining the company, Arun focused on its quality. The company provides all types of spices in the market today. It has spices ranging from veg to non-veg or used in street food.
What is the USP of Ashok Spices?
At present, the USP of Ashok Spices is Easy to Cook Spices. Actually, the specialty of such spices is that whatever dish you want to make, use salt according to your taste in its recipe. After this, that item is easily made and ready. This idea of the company was quite successful in the market. Now the company is working on Ready to Eat, it will have the facility to mix various snacks and soups.
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