Kolhapur: After Karnataka and Tamil Nadu, the fight against Amul milk has now reached Maharashtra. Minister Radhakrishna Vikhe-Patil has appealed to the milk producers unions of the state to stand against Amul to save their existence. Earlier, Arun Dongle, president of Maharashtra's famous milk brand ' Gokul ' Milk Producers Association, met Vikhe Patil in Ahmednagar. After this, State Revenue, Animal Husbandry and Milk Development Minister Radhakrishna Vikhe-Patil said that all milk unions of the state should unite to meet the challenge of aggressive expansion of Amul milk.
Apart from this, Minister Vikhe Patil also appealed to the Maharashtra government and said that the way the governments of Karnataka and Tamil Nadu have adopted a policy against Amul, the Maharashtra government should also adopt the same policy. After discussing the challenges being faced by the milk business of Maharashtra with the President of Gokul Milk Union, Up Minister Vikhe Patil is also going to discuss with the 'Mahanand' milk union of the state.
Why are voices being raised in different states against Amul milk?
A few days ago, people took to the streets in Karnataka to save the local milk brand 'Nandini' against the aggressive marketing of Amul milk. After this, a campaign against Amul milk started in Tamil Nadu to save the 'Aavin' milk brand. Anand Milk Union Limited, affiliated with Amul milk, is accused of trying to destroy the local milk brand market by aggressive marketing and luring milk producing farmers with higher payments.
This is the dispute between Amul and Nandini, the government there with the local brand
While Amul toned milk is available for Rs 54 a litre, Karnataka's Nandini milk is sold only for Rs 39 a litre. Similarly, if we talk about curd, where one kg of Amul curd costs 66 rupees, then Nandini curd is available only for 47 rupees per kg. Despite this, what is the reason that Karnataka's Nandini milk is in danger from Amul milk? Actually, the reason for the low price of Nandini milk and curd is the subsidy given by the government there. Milk and curd are considered essential products for the general public, so the government there gives subsidy to milk producers to control its price. This is the reason why Nandini's market is spread not only on 70 percent milk market of Bengaluru but also in 7 states.
Amul trying to destroy the local milk brand by showing the power of money
But Amul's market is spread across 28 states. 24 lakh milk producers are associated with Nandini, while 36.4 lakh milk producers are associated with Amul. Nandini's turnover is 19 thousand crores, while Amul's is 61 thousand crores. In such a situation, Amul is trying to destroy Nandini's existence on the basis of money. That's why Save Nandini campaign was launched in Karnataka.
Fear of Amul spread in Tamil Nadu, the government came to the rescue of its milk producers
In Tamil Nadu too, Amul is preventing the producers of the local brand 'Aavin' from selling milk by buying milk from the farmers there at a higher price and by giving various inducements. Amul has set up a plant in Andhra Pradesh near the Tamil Nadu border. From this plant, he is trying to enter the Tamil Nadu market. Tamil Nadu Government's Dairy Development Minister Mano Thangaraj has announced to increase the purchase price of milk from farmers to save the Aavin brand. Along with this, earlier where farmers were paid for milk in 90 days, now the time limit for that is also being reduced. This is being done because Amul milk producers are paying the farmers in 10 days.
Amul has now started aggressive expansion of its market in Maharashtra as well. To deal with them, Maharashtra's Milk Development Minister Radhakrishna Vikhe-Patil has appealed to milk producers unions to unite and the government to adopt a protective role in favor of local milk producers, on the lines of Karnataka and Tamil Nadu.
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