Lipton tea has been a well-known name among tea lovers . Even before the introduction of this brand, Thomas Lipton had strengthened its roots in the grocery business. Born in Scotland , Thomas's father used to do grocery business. In 1871, he started moving in the field of grocery. Thomas liked this business and became a successful businessman at the age of 40.
Thomas's focus has always been on understanding the nuances of business and cashing in on opportunities as soon as they see them. He did the same in the case of Lipton tea.
The strategy that worked
Thomas Lipton started his own brand of tea in 1890 in his grocery store. Named Lipton. Not only this, he also started a supermarket chain in the UK with the same name. Lipton was introduced as a brand of tea that was included in the category of 'ready to drink beverages'. It was sold under Pepsi Lipton International Company.
Thomas noticed that there was a lot of craze for tea in the working class of Britain. He took advantage of this and made a strategy to reach it across the UK. Offered in a square packet, ready-to-drink tea became a household item in Britain over the next few decades. After increasing popularity in Britain, it was started to be sold in the form of loose tea leaves to be delivered worldwide.
Sri Lankan tea dominated the world?
Thomas chose his Sri Lanka-based Teaform for Lipton tea. He understood the taste of the special species of tea grown in Ceylon here and started preparations to make it a part of his grocery. Tea started being transferred from the cable car system.
To make people get better tea at a lower price, Thomas established a packing company. Due to this, the price of tea came down and reached more and more people. To increase the business, it was delivered directly to the customer by removing the middlemen. Due to its special taste and being budget friendly, it started becoming the first choice of the people.
Available in 150 countries
The journey of tea that started from Glasgow has now reached 150 countries of the world. After this, the company launched many flavors of tea, which were very much liked. In this, Lemon, Ice Mix, Spicy Turmeric and Zero Sugar were liked a lot. Due to its different flavor, it also came in the limelight and the company's sales increased worldwide. Even today the company is selling tea leaves from the gardens of Sri Lanka in 150 countries of the world. Not only India, she is making records in many countries of the world including Britain.
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