Zomato 10 Minute Delivery: Food delivery company Zomato had added Zomato Instant , a service that delivers food in 10 minutes, to the app for the convenience of the people, but now reports are coming out that the company is going to discontinue this service. Remind that the company has taken a big decision to discontinue this service in less than a year, this service of the company was not successful in making its place among the people.
Two people familiar with the matter have told that the company has informed its restaurant partner that the company is discontinuing its Zomato Instant service. Due to not being popular among the people, this service has not been able to give profit to the company. Not only this, the daily volume needed to cover the fixed cost, the number of orders were not coming from this service.
A person familiar with the matter told ET Prime during a conversation that the company has not been able to reach the level to which it wanted to take its 10 Minute Food Delivery food service, due to which the Zomato instant service has not been successful. The decision to close is being taken.
A source says that after discontinuing this service, the company is now preparing to launch a new product for the people. Let us tell you that this time the focus of Zomato is on low packed meals like combo meals and thali. At present, the company has said that the company will not stop its instant service immediately, but is preparing to rebrand its service. The company says that we are working with our partners on rebranding the new menu and business.
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