Leave it to the elders, even a child knows the name of Parle-ji. Yes, the same Parle-ji, whose biscuits eat from children to the young and the elderly. If you want to take it in the morning with tea or if you feel hungry, then the means of filling the stomach quickly, the mood is to eat something salty or sweet, Parle-ji has every such idea. Only then this company not only earn money from biscuits but also earns a lot of love from the people. But do you know how the idea of starting a biscuit business came about?
This idea has an interesting story. Parle-ji's owner Mohan Dayal Chauhan wanted to make confectionery (sweets and chocolate etc.), not biscuits. Mohan Dayal Chauhan's sons also wanted to help in this work. In this preparation, 'House of Parle' was established in the year 1928. Later, the choice of Mohan Dayal Chauhan changed and the business of confectionery was not the first choice. Chauhan started his career as a garment business at the age of 18 and further redesigned many businesses.
Got sons together
Mohan Dayal Chauhan's hard work paid off and business continued to grow. In this, his sons also got full support and they also started sharing the hands of their father. New dimensions were added to the company and the advice of sons began to be considered. Dayal Chauhan's sons advised his father to do some new business. So, the consultation started on many different options. Dayal Chauhan, who was engaged in the garment business, put all his hard work into the confectionery and for this he went on a tour of Germany. There he had to learn new techniques of confectionery technology and business.
Establishment of House of Parle
In the same sequence, in 1928, Mohan Dayal Chauhan established the 'House of Parle'. There is also an interesting story behind this name. The company was named Parle because it was shifted from Mumbai to Vile Parle. The company got the name of Parle from Vile Parle. The first machine to make confectionery was installed in 1929. Work started and sweets, peppermint, toffee etc. started being made in Parle Company. The production of these things started from raw materials like glucose, sugar and milk.
In the initial phase, people from 12 families engaged in this work. People from these families used to handle engineering and manufacturing and even packaging of the product. According to a report by 'CNBC TV18', the first product from the company to market was 'Orange Bite'. This toffee earned a lot of name and Parle's name rose on people's tongues. This was a period when biscuits were considered as premium products, which were eaten mostly by the British or the rich people of the country. At that time most biscuits were sourced from abroad.
This is how biscuits started
In the year 1938, Parle decided that she would make such a biscuit that even the common man of the country could buy and eat. In this sequence, production of Parle Glucose Biscuits started. This biscuit was cheap and was present in the market everywhere, so in a short span of time it made a house hold in the entire country. There was also a nationalist ideology with this biscuit that for the first time in the country it was made and now there was no dependence on foreign biscuits. Now the British could not say that they eat only biscuits or people are dependent on the biscuits they make. This sentiment completely engulfed the people of the country. Parle now became not only a biscuit company but a sign of the country.
Soldiers choice
Parle Gluco Biscuits emerged as a shadow in the country, becoming the choice of British and Indian Army soldiers during World War II. Now Parle's success story was at its peak. In 1940, the company started making the first salted biscuits salted cracker-Monaco. By then the country was partitioned in 1947 and Parle had to stop production of gluco biscuits as wheat was its main source, which was deficient. To overcome this crisis, Parle started making and selling barley-made biscuits. In 1940, Parle became a company that had the longest 250 feed oven (furnace) in the world.
Name changed later
Later and Britannia came on the market and started making glucose-D like Parle's gluco. Parle changed the name of Gluco to Parle-G in the 80s to maintain its presence in the market. The color of the packet also changed and biscuits started coming in white and yellow covers. A picture of 'Parle-G Girl' was printed on it. Initially 'G' meant glucose but in the 2000s it came to be known as 'Genius'. There are many stories about the Parle-G girl, in which it is said that the then famous artist Maganlal Daiya made a picture of the girl in the 60s who is seen on the box.
Today, Parle-G has more than 130 factories in Des and around 50 lakh retail stores. Each month Parle-G produces over 1 billion packet biscuits. Parle-ji biscuits are also visible in every corner of the country where goods are not transported properly. This is its success story.
No comments:
Post a Comment