Cooking lovers will get the feeling of being a chef, Jindal Steel launches this product - Newztezz Online

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Friday, April 5, 2024

Cooking lovers will get the feeling of being a chef, Jindal Steel launches this product


Jindal Steel is one of the largest steel producing company in India, this company makes everything from rail to your vehicles and other products in which steel is used. Now Jindal Lifestyle of Jindal Group has entered the cookware segment.

Jindal Steel is one of the largest steel producing company in India, this company makes everything from rail to your vehicles and other products in which steel is used. Now Jindal Lifestyle of Jindal Group has entered the cookware segment. The company's focus is on generating revenue of Rs 1 thousand crore in this segment for the next 5 years. The company will work on B2C business.

The market is so big

As of now, the Indian cookware market is worth around Rs 15,000 crore and out of this, the premium market is worth Rs 3,500 crore and it is expected to grow by 10-15 percent year-on-year. Jindal Lifestyle CEO Ranjan Chaudhary said that at Jindal Lifestyle, we are giving 7 years guarantee to the consumer with best quality and latest technology. Jindal Steel's specialty has always been to produce best quality products. He told that the company will prepare all the products through in-house manufacturing and will ensure that there is no shortage in the product.

Company targeting changing mindset

At present the company is targeting the premium market. Chaudhary believes that now the mindset of the people of India is gradually changing, they are preferring premium quality products more. In such a situation, a big opportunity may arise in the coming time. When we asked this question that if the company will enter Tier-2, Tier-3 cities in the coming time, will it make any changes in the prices of its products? In response to this question, Chaudhary said that right now she is considering working only in the premium segment. Therefore, no plan has been prepared on this yet.

offline money making company

When we asked Choudhary what percentage of the company's revenue is online as compared to offline. In response to this question, Chaudhary said that currently around 60-70% of the company's share is coming from the offline market. Now the company is focusing more on online. Because the company believes that we can easily run our business pan India through online. The company's cookware brand has been launched under the banner of Arttd'inox. All types of kitchen utensils will be available in it.

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