MI, CSK or RCB, which IPL team has the highest brand value? - Newztezz Online


Sunday, December 17, 2023

MI, CSK or RCB, which IPL team has the highest brand value?


The Indian Premier League i.e. IPL is the biggest cricket league in the world and this has been confirmed once again because according to a report released by Brand Finance on Wednesday, the Indian Premier League (IPL) has increased its brand valuation by 28 percent. Have increased. With this, IPL has now achieved the status of a decacorn after an increase of $10.7 billion. Dekacorn is a privately held company with a valuation of $10 billion or more.

The brand value of IPL in 2022 was $8.4 billion. Since 2008, when the league was launched, the brand value of the IPL has increased by 433 per cent to a valuation of $2 billion after season one. The report said the main reasons behind the increase in the league's valuations were 'fans returning to stadiums in full capacity, increased viewership consumption across devices, larger media partnerships and new confidence among advertisers'. Is. It also said that the launch of the Women's Premier League and free access through the Jio Cinema app has boosted the brand value of the league.

Commenting on the development, Hugo Hensley, Head of Sports Services, Brand Finance, said, "The IPL brand stands as a guiding light for all other T20 leagues, demonstrating how the business model can be adapted successfully on a global scale. Can be increased. Teams are actively recruiting professionals to handle year-round player management, organize tournaments, and manage sponsor pools."

Mumbai Indians most valuable franchise

If we talk about the brand value of IPL franchises, Mumbai Indians is the most valuable team with a valuation of $87 million. Mumbai has been on the top of the list since 2020. After MI, the brand value of Chennai Super Kings team is $80.6 million. Kolkata Knight Riders are at third place with $78.6 million, followed by Royal Challengers Bangalore with $69.8 million. Gujarat Titans is the fifth most valuable IPL team with a valuation of $65.4 million. Let us also tell you that since its inception in 2008, the brand value of CSK has more than doubled.

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