Now grooms are preferring platinum instead of heavy gold chains in marriage, this is the reason - Newztezz Online

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Thursday, November 30, 2023

Now grooms are preferring platinum instead of heavy gold chains in marriage, this is the reason


The wedding season of the country has started, in such a situation, boys and girls are given jewelery as gifts by their family members in weddings. But this time Indian grooms are not liking heavy gold chains in their wedding. This time instead of gold, platinum jewelery is in great demand among grooms. Let us know why...

The wedding season has started in the country. As a tradition in Indian weddings, family members give jewelery as gifts to the boy and girl. But nowadays the skyrocketing prices of gold have made it difficult to buy gold. In such a situation, people and most of the grooms are liking platinum instead of gold. The demand for platinum jewelery is increasing among Indian grooms. At the same time, according to the report of Economic Times, currently platinum is trading around Rs 25,000 per 10 grams. In such a situation, let us know what is the reason for increasing demand for platinum among Indian grooms…

don't wear gold chain

According to Joy Alukkas, chairman of retail jewelery chain Joyalukkas, Indian men are now staying away from wearing heavy gold chains. The trend of heavy gold chains is now changing. In such a situation, people are looking for thin platinum chains with good design. There has been an increase of 25-30 percent in men's platinum jewelery category in this festive and wedding season. At the same time, to further increase its sales, Vaishali Banerjee says that Platinum Guild International has included cricketer Surya Kumar Yadav as the face of men's platinum jewellery.

platinum is cheaper than gold

According to business sources, today's youth are moving towards investment options like gold bonds instead of wearing gold. The making charge of platinum jewelery is high. However, a piece of platinum is still cheaper than gold. In such a situation, people are finding it better to buy platinum instead of gold.

These are favorites

Platinum bracelets and chains are quite popular among Indian youth outside the big cities. Their price is less than 2 lakhs. In such a situation, they are saved from the need to present PAN card during shopping. PAN card is required to buy anything costing Rs 2 lakh or more.

25% increase this festive season

According to Saurabh Gadgil, Chairman of PNG Jewellers, platinum designs are being liked among today's young generation. A certain section of youth is not always impressed by the glitter of gold alone. In this wedding and festive season, there has been a 25 percent increase in the purchase of platinum jewelery as compared to gold.

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