The tension between India and Canada regarding Khalistan is increasing. Which is now affecting the economy and Canadian companies in India. Recently Book My Show has canceled the show of Canadian rapper Shubh. Shubh has been accused of being a supporter of Khalistan. Ticket booking for the show was being done through Book My Show. After Shubh's boycott of Book My Show, the troubles of Canadian food chain companies in India have increased. McCain and Tim Horton are especially in trouble in this. Let us know why
This is how the trouble will increase
Canadian food chain brands McCain and Tim Hortons may have to face problems due to Khalistan in India. Due to the Indo-Canadian war, Indians are staying away from Canadian products. Not only this, people are also boycotting their goods on social media. McCain's local office in India said in an email that it would not comment on the matter. At the same time, Tim Hortons India office said that it would need at least a day to respond to its Canadian headquarters.
After Book My Show canceled the Canadian singer's concert in India, music app Mauj has also removed all the songs of singer Shubh from its platforms. According to experts, such companies may have to face challenging situations and they A good path has to be walked amidst such political and diplomatic opposition.
The sword hanging over McCain and Tim Horton
In the Khalistani issue, McCain and Tim Hortons of Canada are big players in India, and it is not possible for them to take any stand regarding the company. Actually, India is a big consumer of Canadian McCain. Its Aloo Tikki is very much liked in almost every house. In such a situation, if the tension continues to increase, the company may have to face a tough boycott. At the same time, it has only been a year since Tim Hortons opened its first outlet in India. In such a situation, the bitterness between the two countries may have an impact on business. According to Sandeep Goyal, president of advertising agency Rediffusion, the best course of action for the affected brands would be to keep a low profile as they would not want to get caught in the political crossfire.
This is how the boycott started
Punjabi singer Shubneet Singh alias Shubh was scheduled to have shows in India. Even before and even now, there are allegations against Shubh that he is a supporter of 'Khalistan'. When the dispute between India and Canada increased, once again people started getting angry about Canada and its people. There was huge protest on social media regarding Canadian singer Shubh's show. From Virat Kohli to Harbhajan Singh and Hardik Pandya also unfollowed Shubh. The owner of the boat company that sponsors Shubh's show also pulled out of it.
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