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Thursday, September 14, 2023

Apple made 'Make in India' plan, preparations started in Chennai plant

There may be a record increase in Apple's sales in India in the fourth quarter of this year. Experts estimate that in 2023, Apple's share in India's smartphone market could be 5 percent as compared to 4 percent last year.

The world's largest company Apple is going to produce iPhone 15 Plus in India. For this, the company's supplier Foxconn has started preparations at its plant in Chennai. According to the information, the company will produce iPhone 15 Plus locally in the next quarter. Apple has already successfully started production of the low-cost base model of the series in India. Two industry officials aware of the planning quoted media reports as saying that Foxconn's plant near Chennai has started preparations to make the iPhone 15 Plus.

The company has launched the new series of iPhone on Tuesday. The company is also aiming to double its sales in India in the next quarter. On the other hand, iPhone sales can be seen at record levels between October and December. In fact, along with the offer on the new iPhone series, prices of entire models iPhone 13 and iPhone 14 will be reduced. Due to which the sales of iPhone in the country may increase. Experts say that Apple is planning to double its sales in India.

Import to meet festive demand

Apple has already started production of iPhone 15 at the Foxconn plant, making this the first time that an iPhone assembled in India will be sold in the launch phase itself. However, with local iPhone 15 manufacturing capacity still low and the festive season around the corner, Apple will be importing the device from its key production center in China to meet demand. One of the officials said that iPhone 15 Plus will be next in line for assembling in India. It will start in October-December. Apple already makes iPhone 14, 14 Plus and 13 models in India. No official statement has come from Apple India in this regard.

Price is higher in India

Apple will import the iPhone 15 Plus models until production begins with the ultra-premium iPhone Pro series. It has no plans to produce iPhone Pro models locally. Therefore, the company has also included 22 percent import duty on smartphones along with the depreciation of the rupee in its India pricing strategy. This means that the price of the new iPhone in India is higher than the global price.

Still, Apple is expecting sales in India to double in the next quarter with these new launches, making it a record quarter for the company, the official said. Apple has launched four new models iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. Whose prices start from Rs 79,900 to a record Rs 1,99,900. India will join the first phase of global availability along with 40 other countries on 22 September.

Old models will increase sales in the country

Analysts said the company is planning to end the calendar year with record shipments of iPhones due to the new launches. Navkendar Singh, associate vice president of market researcher International Data Corporation (IDC), said that older models like iPhone 13 and 14 will increase most of the sales in India in the next quarter. On the other hand, existing consumers will go to iPhone 15 to upgrade their phones, due to which it will also participate in sales. He said that the next quarter could be a record quarter for Apple in India in terms of sales.

Sales of new iPhone will increase

Tarun Pathak, Research Director, Tracker Counterpoint Market Research, said that due to upgrade demand, the share of new iPhones in total iPhone sales in India will increase in the December quarter this year. He said that this will also increase the average selling price of iPhone. According to IDC data, Apple had shipped 4.5 million iPhones in India till July this calendar year, which is 60 percent more year-on-year. The researcher estimates that total shipments this year will be more than 9 million units, compared to 6.7 million in 2022. According to Counterpoint Research, with this, Apple's share in the Indian smartphone market is expected to reach 5 percent in 2022 compared to 4 percent.

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