Famous pizza chain Dominos has cut the price of its large pizza range. The company has halved the rates of its large pizzas in both non-veg and veg categories. According to the information, the price of Large Vegetarian Pizza has been reduced from Rs 799 to Rs 499 and the price of Non-Veg Large Pizza has been reduced from Rs 919 to Rs 549. Let us tell you that recently many small pizza brands have come in the market, due to which Domino's is getting competition. Due to which the company has reduced the prices of pizza to give a tough competition to its competitors. Let us tell you the new rates of pizza.
Therefore increase the rates
Pizza company Domino's has changed the rates of its pizza segment because small brands like Tosin, South Korea's Gopizza, Leo's Pizzeria, Mojopizza, Ovenstory and La Pinoze have entered the pizza segment of the market. Which is competing with Domino's in rates. In the name of cheapness, people consider it more beneficial to buy from other places. All these small and local brands are reshaping the Quick Service Restaurant (QSR) industry in India. The reason behind reducing the rates is said to be to remain in the market. Not only this, along with Domino's, popular QSR brands like Burger King, Pizza Hut and KFC are also facing the same problem. They are facing losses due to small and local ventures.
In media reports, the reason for reducing the price has been attributed to the increasing competition in the Indian market. This report was published on 4 October. However, after this, Jubilant Foodworks Limited issued a press release saying that currently the prices have been reduced, but the reason for this is not competition.
Prices have become so low
Domino's is a major player in the QSR industry. The company has recently reduced the price of Large Veg Pizza from Rs 799 to Rs 499. At the same time, the price of non-veg large pizza has been reduced from Rs 919 to Rs 549. The company estimates that this will bring in more customers and will buy Domino's Pizza like before. Yum Brands' Pizza Hut is targeting the market with a population of more than one million. With the intention of promoting its 'Flavor Fun', the company has now reduced its price to Rs 79, which is much less than its previous price of Rs 200.
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