Whenever you do online shopping, first of all check the reviews and ratings of that product, only then you trust them and buy. But if we say that these review-ratings can be fake, then you will not believe this. Actually, it is true that before buying any item online, it is very important to check its rating and review, but it is more important that you also check whether this review is true or auto-generated review by yourself, apart from this, it is a fake review written by paying influencers.
When we talked to an influencer about the collaboration on his social media, he told us something, after knowing which we came to know how the review game starts.
Fake Reviews and Ratings
You must have heard a word called collaboration on social media, in the name of collaboration or campaign, some selected influencers are asked to promote the brand and in return they are given products or money. But have you ever wondered if every influencer is using this stuff to give you a review?
Money transactions involved in some reviews
According to this photo, this collaboration says that you order the goods and write a review of the product, in return you will be given back the cost of the product. It is clear from this that the reviews of some products are either written or written by themselves.
On this matter, a new guideline was issued in the year 2022 for the convenience of the customers, in which it was said that once a review is written on any platform, it cannot be edited nor can it be deleted. Apart from this, if any website is found doing fake reviews, then action will be taken against it. This guideline was issued for all e-commerce platforms and websites.
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