Mankind Pharma: Lesson learned when the first company failed, Mankind became a giant in the pharma sector - Newztezz Online

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Saturday, April 29, 2023

Mankind Pharma: Lesson learned when the first company failed, Mankind became a giant in the pharma sector

Mankind Pharma: In 1995, two brothers together laid the foundation of Mankind. Ramesh Juneja and Rajeev Juneja started Mankind from New Delhi. But this journey has not been easy. Actually its beginning also has its own story, let's know it.

Country's well-known pharma company Mankind Pharma is in discussion. The reason for the discussion is the company's IPO which opened on 25 April 2023. It was oversubscribed 15 times on the last day of the IPO . The company has got better response from the investors. Mankind Pharma is one of those pharmaceutical companies which has made a mark in foreign countries as well. At present, many brands of the company are present in the market, among them Manforce, Prega News and Gas-O-Fast are the most popular.

In 1995, two brothers together laid the foundation of Mankind. Ramesh Juneja and Rajeev Juneja started Mankind from New Delhi. But this journey has not been easy. Actually its beginning also has its own story, let's know it.

Learning from failure

In 1974, Ramesh Juneja started his career as a Medical Representative (MR) in a Pharma company. It had become his routine to meet doctors to get medicines recommended and to sit in line for hours for an appointment. After working for some time, he resigned from the company and joined Lupine Pharma. After working here for 8 years, he formed a new company with a partner and named it Bestechem.


Even though this company was not successful, but the lesson of success was definitely given. After parting ways with Bestochem, Ramesh Juneja along with brother Rajeev planned to launch Mankind to do something new.

For the start of Mankind, both the brothers raised Rs 50 lakh through funding. In the year 2005, the company introduced many such products which created buzz. In 2004, the company launched Amlokind and Glimster tablets. The company launched the drug dydrogesterone given in high risk pregnancy under the name Dydrobun. Mankind became the first Indian company to launch it.

Company started with 25 MR

Mankind started in association with 25 MR. The company created a record in the very first year and generated a revenue of Rs 4 crore. Both the brothers planned together to take their products to the customers. Many advertisements were prepared regarding Mankind's brand product Manforce and Prega News. They were released on TV. Manforce became famous only through condom advertisement.

This directly brought the company to the church and increased the sales of the products. The company started making medicines for lifestyle diseases like BP and diabetes. Apart from pharmacy, the company is also doing business in FMCG and OTC sector. The company does business in 34 countries of the world including Asia, Africa, South-East Asia, Gulf of Mexico.

The company claims that its goal is to provide quality products at low prices. Mankind Pharma earns around 97% of its revenue from the domestic market.

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